18/05/2021

The Shins: Oh, Inverted World One by One All Day

When Sub Pop selected “New Slang” as one of their Singles-of-the-Month, the response was immediate. Albequerque’s James Mercer was quickly looking at a full-on record deal, and the label that made its name during the grunge movement was about to get a second life as the epicenter of indie rock. There were plenty of other acts making music that would help usher in the indie era, but nothing marked the the appetite for quirky, folky, quiet rock quite like Mercer’s first falsetto oooh-ooh-ooh-ooh-ohh-ooh-ooh-oooohs at the beginning of “New Slang.” With its opaque lyrics about deteriorating relationships and dissatisfaction about one’s lot in life married to bouncy rhythms and chiming guitar melodies connected with disaffected rock fans. The first iPod was released four months after Oh, Inverted World, and what better to fill up something novel than with something novel. Over the next few years, the band would be name-checked by Natalie Portman’s character in Garden State, and the album would earn its Gold Record status from the RIAA. It might not change your life, but it definitely changed the music landscape of the 2000s. —Josh Jackson

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